Hakim Ziyech is a technical player with an extremely dangerous and accurate left foot.
It is important to utilise strengths of players like this as much as possible.
One way to do this is to keep them out wide and get the ball into their feet to allow them to play more crosses.
Figure1:
In the first image we see Ziyech receiving the ball out wide on the right where he is placed by his manager.
In order to play to his strength, he plays a one-two, to get the ball onto his stronger foot.
Figure2:
Ziyech in this situation is still quite far from the goal, and even quite far outside the box still. However this is one of the key points to playing this in swinging cross.
1) Since this cross is played early, the opposition do not have time to organise properly in the box
2) Ziyech is still able to pick out his teammate since he has the technique to pinpoint his crosses
Figure3:
Moreover the in-swinging is played at an angle so that it will 1) go directly into goal if nobody is able to get a proper touch on it,
2) it also has the potential to go into goal if a teammate gets a touch on the ball, and 3) it has potential to go into goal if an opposition gets a touch on the ball but not able to direct it in the direction that they want (own goal). 
Figure4:
Here is a comparison of the two types of crosses, namely the out-swinging cross (moving away from goal),
Figure5:
and the in-swinging cross (moving towards goal)
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